This is a creamy blush that dries into a powder finish when you apply it. It is so smooth and blendable! The colour, vixen, is very pigmented. With this blush it is easy to choose the strength of the colour, because it's very buildable.  It lasts very good during the day. The colour of this blush looks very natural, not shiny or glittery, I like that! Only downside is that the packaging is kinda bulky, so it's not a product I will be able to bring in my bag, unfortunately.This one is now on spring sale for £3.00 :)